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Hi, I’m Anastasiia, a creative copywriter with strong marketing background. I create data-driven, result-oriented and empathetic copy that supports user activation and long-term retention.

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Contact me

📧 [email protected]

👩🏻‍💻LinkedIn

👩🏻‍💻Telegram

Work Experience

Creative Copywriter (EdTech)

Novakid, Remote (October 2024 - present)

• Accomplished 218 tasks in 16 months by reducing average task performance by using AI.
• Wrote conversion-focused copy for banners, emails, pop-ups, and landing pages, as well as ad copy for Meta and Google PPC campaigns, contributing to improved CPC, churn reduction, and retention by using user research data and providing the ideas based on it.. Key results include CTR 1.08% and L2B 88% in Turkey.
• Took full ownership of the copy workflow: delivered content to stakeholders, negotiated delivery time, ensured timely reviews and approvals, and handed off final assets to design and localization teams.
• Created video scripts for educational content, social media, and performance marketing, achieving CTR up to 2% in Turkey by using well-known scriptwriting hooks and analyzing competitors.
• Worked closely with AI tools for deep research and creating references to support and present content concepts.
• Managed copy localization into 15+ languages, coordinating delivery and quality across markets.
• Conducted user research and competitive analysis, identifying key pain points to inform content and messaging strategy.
• Developed conversational text scenarios for an onboarding chatbot focused on new user activation.

UX Writer (AI Startup)

Social Discovery Group, remote (February 2024 - July 2024)

• Started as a content manager, but ended up promoted to a UX Writer and moved to the design team.
• Created prototypes and texts for interfaces and marketing communications, created CTAs, resulting in increased CR, OR and ARPPU:

1. Onboarding email campaign: +14% of customers with purchases in the test group; +20% ARPU by using a concept of ‘exclusivity’;
2. Reactivation email campaign: +20% ARPPU;
3. Adjustment of email confirmation message: +3% click rate (statistically significant);

• Redesigned existing interfaces in collaboration with the design and analytics teams.